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A multidisciplinary designer who turns brand narratives into bold visual identities and immersive event installations with strategic clarity and precise craft. Her work spans creative graphics and production coordination, guiding teams from early research through production and final rollout.

BRANDING

PRINT & PACKAGING

INTERIOR DESIGN

CONSULTING

STRATEGY

EVENTS

  • Brand & Visual Strategy
  • Primary Brand Logo
  • Creative Direction
  • Visual Identity Design
  • Custom Brand Patterns
  • Illustrations
  • Brand Guidelines
  • Research
  • Brand Strategy & Positioning
  • Brand Architecture
  • Package Design
  • Print Collateral
  • Editorial Design
  • Label Design
  • Interior Design Concepts
  • Space Planning
  • Material Selection
  • Furniture Design
  • Brand Collaborations
  • Content and Product
  • Curatorship
  • Market Research
  • Film Costume Design
  • Research in Film Costume
  • Trend-forecasting
  • Research
  • Brand Strategy & Positioning
  • Brand Architecture
  • Experiential Design
  • Installation Concepts
  • Event Branding
  • Event On-site Managing
  • Exhibition Set-Up
  • Exhibition Logistics
  • Spatial Graphics
Contact
A creative mind, with a clear vision.
Roberta Tinelli is a Senior Art Director and Creative Designer with over twenty years of experience crafting distinctive visual identities and impactful brand narratives across fashion, luxury, beauty, retail, and industrial sectors. With a multidisciplinary background that combines industrial design, interior design, and costume design, she brings a holistic and strategic perspective to every project she leads.
She graduated in Industrial Design at IED in Rome and further specialized in Interior Design at POLI.design — Politecnico di Milano, later enriching her creative approach with studies in Costume Design and Theatrical Modeling in Milan. Throughout her career, she has collaborated with globally recognized brands such as Louis Vuitton, Amazon, Pirelli, Shiseido, and Nespresso, developing integrated campaigns, brand systems, and immersive experiences that seamlessly connect digital, physical, and experiential touchpoints.
Roberta combines hands-on creative expertise with strong leadership skills, guiding multidisciplinary teams and fostering effective collaboration with clients and stakeholders. She oversees the entire creative process — from initial concept and storytelling to production supervision and final execution — ensuring clarity, efficiency, and coherence at every stage. Recognized for her ability to balance creativity with structure, she brings order to complexity, translating strategic vision into compelling visual outcomes while maintaining a high level of innovation and precision across every project.
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